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Kia Motors UK –
Digital First For the New Kia Sorento

Relationship

Digital Agency.

Challenge

Transition of traditional automotive product brochures into highly engaging digital content.

Insight

Car purchasers spend 2.7 months researching which brand and model of car to purchase online prior to visiting a dealership for a product test drive. Therefore deploying detailed and engaging content brings the closer to the consumer during this vital research phase for consideration.

Idea

Creation of Kia’s first digital magazine for the launch of the new Sorento. Responsively designed for cross platform (mobile, table & desktop) compatibility. A CMS driven platform featuring an interactive vehicle, video & image galleries, social feeds and share functionality.

Results

Increased engagement with detailed product information and funneling (via compelling CTA’s) to search to find nearest dealer and request a test drive.

Metadata

Website, Responsive Design, Digital Magazine, CMS.