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Fisher & Paykel –
Activating Fisher & Paykel and the Social Kitchen online

Relationship

Digital Agency for the UK.

Challenge

Increase awareness of the Fisher & Paykel brand as a relatively new entrant into the UK market and drive consideration for purchase by funneling consumers to the ecommerce site.

Idea

Delivery of a digital comms strategy and campaign management to drive brand awareness and quality traffic through the ecommerce site for conversion. Channels include search, managing social media, media partnerships, data and display.

Results

Increased brand awareness and sales revenues month on month.

Metadata

Digital Strategy, Social Media, Sales Activation, Website Optimisation.