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Technogym USA –
Building a Digital Platform to Drive Sales for The Wellness Company

Relationship

Digital Sales Activation Agency for North America.

Challenge

Deliver a strategy so Technogym increase their brand awareness and consideration, compete in search rankings and drive traffic through to technogym.com/us for sales conversion.

Idea

Identify digital channels to deliver sales opportunities. Management of the ecommerce site to ensure it optimized in terms of content, UX and technically to maximise conversion and ROI from traffic driving comms – including search, retargeting, display, comparison portals, Amazon and affiliate.

Metadata

Digital Strategy, Search, Sales Activation, Website Optimisation.