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Barclays Realisation – FT iPad Ads (Mobile & Tablet) –
High Impact Mobile Advertising


Digital Creative Agency.


Development of an advertising solution to extend the Barclay’s Realisation campaign targeting the FT’s iPad App users


Creation of a HTML5 rich media campaign comprised of 4 x alternative creative executions launched within a responsive template to deliver the optimal user experience cross platform in both landscape and portrait orientations. Content included interactive hotspots, video and CTA to download the new Barclays Live app.


Delivery of a high impact advertising campaign. Measured by content deliveries, video plays, App downloads and CTR’s.


Advertising, Rich Media, Mobile Advertising, Video Advertising, Interactive Content.