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Barclays Realisation – FT iPad Ads (Mobile & Tablet) –
High Impact Mobile Advertising

Relationship

Digital Creative Agency.

Challenge

Development of an advertising solution to extend the Barclay’s Realisation campaign targeting the FT’s iPad App users

Idea

Creation of a HTML5 rich media campaign comprised of 4 x alternative creative executions launched within a responsive template to deliver the optimal user experience cross platform in both landscape and portrait orientations. Content included interactive hotspots, video and CTA to download the new Barclays Live app.

Results

Delivery of a high impact advertising campaign. Measured by content deliveries, video plays, App downloads and CTR’s.

Metadata

Advertising, Rich Media, Mobile Advertising, Video Advertising, Interactive Content.