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Bushmills Mobile Optimised Site –
Mobile Optimised For Better Performance

Relationship

Digital Partner.

Challenge

Bushmill’s had launched their global website, however, it wasn’t optimised for mobile. Analysis of the site analytics demonstrated it needed to be as a large proportion of visitors accessed the site from their mobile.

Approach

Working with Diageo’s lead agency our role was to design and build Bushmills.com’s mobile optimised global site.  Our approach was to create a dynamic HTML5 template to deploy mobile optimised versions of the Bushmills.com site based on device recognition. The platform was rolled out globally and integrated with Bushmill’s various social media channels.

Results

Delivery of the Bushmill’s global website optimized for mobile, delivering an enhanced user experience (UX) cross platform. Measured by improved accessibility and site performance such as reduced bounce and increased session lengths (page views, duration and repeat).

Metadata

Website, Responsive Design, Mobile Site, Mobile Optimised.