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Bushmills Mobile Optimised Site –
Mobile Optimised For Better Performance


Digital Partner.


Bushmill’s had launched their global website, however, it wasn’t optimised for mobile. Analysis of the site analytics demonstrated it needed to be as a large proportion of visitors accessed the site from their mobile.


Working with Diageo’s lead agency our role was to design and build’s mobile optimised global site.  Our approach was to create a dynamic HTML5 template to deploy mobile optimised versions of the site based on device recognition. The platform was rolled out globally and integrated with Bushmill’s various social media channels.


Delivery of the Bushmill’s global website optimized for mobile, delivering an enhanced user experience (UX) cross platform. Measured by improved accessibility and site performance such as reduced bounce and increased session lengths (page views, duration and repeat).


Website, Responsive Design, Mobile Site, Mobile Optimised.