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CBRE Rich Media with Lead Gen –
Video & Lead Gen Driving Results

Relationship

Digital Creative Agency.

Challenge

Develop a high impact advertising solution to position CBRE to a targeted FT.com audience and generate lead data capture.

Idea

Creation of an expandable ad featuring a built-in video player and four ‘news style’ boxes that upon click showed a pop-over panel allowing download of the valuable report insights when they enter their data.

Results

Delivery of a highly impact and targeted digital advertising campaign. Measured by content interactions, video plays, data, downloads and CTR’s.

Metadata

Advertising, Rich Media, Video, Downloads, Lead Generation.