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Chanel – FT Expandable Video Content Well (Rich Media) –
Launch of the J20 Chanel Moments campaign online.

Relationship

Digital Creative Agency.

Challenge

Create a highly impactful advertising campaign to deliver the premium attributes of the Chanel brand to a HNW target audience on FT.com.

Approach

Design and build of a rich media campaign to promote Chanel’s J12 watch range.  Expandable content well featuring video and social share functionality to build brand relationships across the FT.com and FTChina platforms, activating the Chanel Moments campaign and brand content.

Results

Delivery of a highly engaging and immersive digital advertising campaign. Measured by content interactions, expansions and CTR’s.

Metadata

Advertising, Rich Media, Video Advertising, Interactive Content.