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Eurosport Pokerstars European Tour –
Live Streaming of Pokerstars European Tour on Yahoo! Eurosport

Relationship

Digital Creative Agency.

Challenge

Develop a campaign to activate the PokerStars European Poker Tour across EMEA on the Yahoo! Eurosport network.

Idea

Live streaming from European Poker Tour events launched via a digital hub across 8 alternative end markets (including translations) pulling in content, news and social feeds based on GeoIP/country location. Supported via a suite of traffic driving digital ads including mobile banners, MPUs, Leaderboards, Gutters & Mastheads.

Results

Delivery of live event streaming content within a dedicated hub across the Yahoo! Eurosport network. High impact campaign measured by unique user engagement, content interactions, live streaming plays (number & duration) and CTR’s through to PokerStars destinations.

Metadata

Website, Responsive Design, Advertising, Live Streaming.