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Eurosport Tour De France FB Game –
Peddle of Honour

Relationship

Digital Creative Agency.

Challenge

Develop a campaign to reinforce Eurosport’s association and coverage of cycling and the Tour De France

Idea

To generate interest, participation and to educate enthusiasts we launched a knowledge game within a Facebook app where diehard and occasional fans alike could test their knowledge in a daily race for the duration of the Tour De France event. The purpose of the campaign was to create dialogue with fans around the TV programming schedule and drive people to TV. Supported via Facebook advertising and TV promo.

Results

Launch of a highly engaging social media campaign. Measured by participation, social sharing, repeat plays and ultimately viewing figures (TV reach & ratings).

Metadata

Social Media, Quiz Engine.