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Ferragamo Curated Content Unit –
Customise your Driver Loafers with Ferragamo

Relationship

Digital Creative Agency.

Challenge

Develop a high impactful advertising campaign to raise awareness of Ferragamo and promote their customisable Driver loafers to the HNW FT.com audience.

Approach

Design and build of a rich media campaign using an expandable content well to deliver a visually impactful ad unit with single-minded CTA to customise the Ferragamo Driver product.

Results

Delivery of a highly engaging and immersive digital advertising campaign. Measured by content interactions, expansions and CTR’s.

Metadata

Advertising, Rich Media, Interactive Content.