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FT Oracle Adfeature –
Business In the Cloud

Relationship

Digital Creative Agency.

Challenge

Develop a campaign to communicate the product benefits of the Oracle Business Cloud proposition to a targeted FT audience base.

Idea

Creation of a content rich Adfeature to showcase Oracle’s Business Cloud solutions targeting the FT’s CEO, CTO & CIO audiences. Responsive designed portal built to sit with the FT.com framework to deliver a seamless and immersive user experience. Content included video, interactive infographics and social sharing. A suite of traffic driving digital ads including leaderboard, half page and ribbon was produced to support the campaign.

Results

Delivery of a high informative and engaging campaign. Measured by content views (volume and duration), video plays and CTR’s.

Metadata

Website, Responsive Design, Advertising, Content Marketing.