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IBM Video Film Strip – New Ad Format Created for The FT (Rich Media) –
Creation of a New Ad Format for


Digital Creative Agency.


Tasked with creating a new advertising format to enhance inventory innovation and creativity, to appeal to advertising brands for booking and run across, increasing ad inventory/tenancy.


Rich media advertising integrating video within the creative delivers better results.


“Video Film Strip”. This is an innovative expanding format comprising a Video MPU, Video Strip + Oversized Content Well to deliver a high impact and immersive advertising solution for FT users to engage with. The combination of formats was important as they are the top player formats by volume so we knew with confidence the advertising campaign would deliver on accessibility and impact.


Successfully launched activating the IBM ‘made with’ campaign. Increased content engagement measured by the levels of content expansions and interactions.


Advertising, Rich Media, Video Advertising, Interactive Content.