Global Creative Agency.
Develop a social media strategy to drive awareness and consideration of the Jabra Stereo range.
Creation of the Jabra Your Opinion Counts activity, devised to create a digital footprint of product reviews to influence consumer brand and product consideration to ultimately stimulate purchase of Jabra music products. To achieve this we targeted ‘real people’ using social media based on their demographic profile, music interest and social influence and asked them to join the handpicked Jabra review team. Once the network of reviewers was established in three lead markets, products were dispatched for review based on a set methodology geared against product USP’s. These reviews were then syndicated across social media, retailer sites and Jabra.com to help consumers make up their mind and purchase a Jabra music product.
The strategy was based on three key insights:
Creation of a brand/product reviewer network and a footprint of positive reviews, seeded and syndicated online to help consumers gain reassurance to consider and purchase Jabra Stereo products.
Digital Strategy, Social Media, Influencer, Review Content.