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Louis Roederer – FT Expandable Content Well + Leaderboard (Rich Media) –
Popping the cork on Louis Roederer’s new brand identity

Relationship

Digital Creative Agency.

Challenge

Create an innovative advertising campaign to launch the new Louis Roederer brand identity.

Insight

To influence the HNW target audience they need to be able to discover the craft and heritage that makes a luxury brand special.

Idea

Rich Content Well launched across the FT’s luxury sections for targeted users to explore Louis Roederer’s history, brands and tasting notes. Expandable Content Well delivered via a Half Page + Leaderboard formats.

Results

Delivery of a highly engaging and immersive digital advertising campaign. Measured by content interactions, expansions and CTR’s. Due to it’s success the campaign was refreshed for 2015.

Metadata

Advertising, Rich Media, Interactive Content.