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Natixis Content Well –
Interactive Infographic

Relationship

Digital Creative Agency.

Challenge

Develop a campaign to communicate Natixis’s international financial services offering to the Financial Times institutional investor audience.

Idea

Creation of a rich media advertising campaign leveraging existing Natixis financial services reports to create an interactive infographic to communicate insights and data driving the sector and setting them apart. The expandable ad unit also included a video of the reports findings and downloadable whitepaper.

Results

Delivery of a content (insights) rich and highly engaging digital advertising campaign. Measured by content expansions, infographic interactions, video plays, downloads and CTR’s. Due to it’s success the campaign was refreshed with new report content to run for a second burst.

Metadata

Advertising, Rich Media, Infographic, Interactive Content.