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Perspectives, Millward Brown –
Flexible and Scalable Report Publishing

Relationship

Digital Partner.

Challenge

Develop a digital platform to publish Millward Brown quarterly Insights and Perspectives, a collection of the most recent Millward Brown published articles, Points of View, and Knowledge Points.

Approach

Formerly printed as a yearly publication, our approach was to deliver the content digitally on a highly flexible CMS driven platform to allow them to regularly deploy content, keeping their clients and contacts updated on industry trends and how their brand can best differentiate itself within the changing consumer world. Perspectives is available on tablet and Smartphone’s (iOS and Andriod) devices.

Results

Content rich and highly engaging digital resource delivered cross platform via responsive website + apps.

Metadata

Website, Responsive Design, App, CMS, App Platform, Content Marketing.