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Racing UK Competition Engine –
Data Growth to Drive Subscription

Relationship

Digital Creative Agency.

Challenge

Develop a strategy to drive data capture to enrich Racing UK’s database, leverage sponsor involvement and convert into non-subscribers into subscriptions.

Idea

Deployment of our responsive designed Competition Engine enabling Racing UK to launch a variety of competitions to their user base to enhance onsite stickiness, offer rewards, activate sponsor and partners, generate data capture and ultimately drive subscriber acquisition. The Competition Engine is CMS driven allowing multiple competitions launched using a variety of quiz formats such video, image, reveal, timed and multiple choice questions. Competitions can be created in any configuration to suit the event, sponsor or prize requirements. Participation generated user data that was then used for subscription offers and conversion.

Results

Within the first month of launch the Competition Engine delivered an uplift of entries and data, immediately delivering against the KPI’s set by the Client.

To note our Competition Engine can be modified for use and placement on any web, mobile or social media platform or as an online training tool, measuring interaction and results.

Metadata

Website, Responsive Design, Quiz Engine, Data Capture, Lead Generation.