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Scottish Rugby Union –
Support Scotland @ RWC 2015

Relationship

Digital Agency.

Challenge

Tasked with delivering a highly flexible, dynamic and socially enabled platform to activate Scottish Rugby at RWC 2015, we developed a dedicated RWC portal to maximize fan engagement.

Insight

Scottish rugby fans want an official destination with exclusive tournament, player and behind the scenes content to follow the Scottish Rugby team through the Rugby World Cup 2015 tournament.

Idea

Design and build of a responsive website for Scottish Rugby to showcase their Rugby World Cup 2015 content. CMS driven platform allowing the SRU media team to update content live from the various RWC games – features include live social boards, video, image galleries, trophy tour interactive maps plus player and tournament info.

Results

Increased engagement throughout the build up and during the RWC tournament. Measured by content engagement and social participation.

Metadata

Website, Responsive Design, Social Media, CMS.