Digital Creative Agency.
Deliver a highly elegant rich media advertising solution to activate the craftsmanship of the Vacheron Constantin brand.
Creation of an extended half page ad format featuring three layers of content to communicate the quality and craftsmanship of the Vacheron brand to the FT.com HNW userbase. Content layers included a video player and carousel, dynamic news article feeds and FT Arts video feeds.
Delivery of a content rich ad unit. Measured by content interactions, expansions, video plays and CTR’s.
Advertising, Rich Media, Video Advertising, Interactive Content.