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Vacheron Constantin – FT Extended Half Page Video Ad (Rich Media) –
Crafted: Makers of the exceptional

Relationship

Digital Creative Agency.

Challenge

Deliver a highly elegant rich media advertising solution to activate the craftsmanship of the Vacheron Constantin brand.

Idea

Creation of an extended half page ad format featuring three layers of content to communicate the quality and craftsmanship of the Vacheron brand to the FT.com HNW userbase. Content layers included a video player and carousel, dynamic news article feeds and FT Arts video feeds.

Results

Delivery of a content rich ad unit. Measured by content interactions, expansions, video plays and CTR’s.

Metadata

Advertising, Rich Media, Video Advertising, Interactive Content.