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Waldolf Astoria – FT Expandable Video Content Well (Rich Media) –
Brand story telling through content


Digital Creative Agency.


Create a rich advertising campaign to dramatise the experience of staying at the Waldorf Astoria.


Leverage unique content and story telling to deliver a rich Waldorf Astoria brand experience within the advertising campaign. Mixed advertising format feeding in FT Luxury editorial content associated with the brand plus experience the Waldorf Astoria by downloading an eBook.


Delivery of an innovative and immersive digital advertising campaign, driving engagement with the brand. Measured by content interactions, expansions, CTR’s and downloads.


Advertising, Rich Media, Interactive Content.