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Waldolf Astoria – FT Expandable Video Content Well (Rich Media) –
Brand story telling through content

Relationship

Digital Creative Agency.

Challenge

Create a rich advertising campaign to dramatise the experience of staying at the Waldorf Astoria.

Idea

Leverage unique content and story telling to deliver a rich Waldorf Astoria brand experience within the advertising campaign. Mixed advertising format feeding in FT Luxury editorial content associated with the brand plus experience the Waldorf Astoria by downloading an eBook.

Results

Delivery of an innovative and immersive digital advertising campaign, driving engagement with the brand. Measured by content interactions, expansions, CTR’s and downloads.

Metadata

Advertising, Rich Media, Interactive Content.