Amigo Logo

FT Brand Stories –
Launch of new story telling platform

Relationship

Digital Creative Agency.

Challenge

Develop a platform that acts as new advertising solution and delivers a new way to create and surface quality content from advertisers on FT.com

Idea

Much of the content properties that the FT had historically offered to clients had been set to require significant investment of time and budget. Amigo Partnership worked with the FT (FT² team) to deliver the new Paid Post format, in this instance as a singular content page, that could be tailored to the requirements of specific FT advertisers and their necessary campaign objectives.

Results

Both uptake and corresponding results for this flexible platform has seen more than 11 campaigns run within the 1st 6 months of 2016 for brands such as Santander, Blackrock, NTT, Airbus & Morgan Stanley.

Metadata

Native Advertising, Adfeature Advertising, Content Marketing.