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Goldman Sachs – Times Online Native Adfeature –
Making data interesting – building a hard data story with editorial

Relationship

Digital Creative Agency.

Challenge

Create an adfeature effectively communicating hard data insights online.

Idea

Build an experience rich adfeature using parallax scrolling that delivered animated and interactive data via charting and immersive maps to deliver an impactful statistical snapshot narrative along with the editorial content.

Results

Delivery of a high informative and engaging campaign. Measured by content views (volume and duration), content and CTR’s.

Metadata

Metadata: Native Advertising, Adfeature Advertising, Content Marketing.