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Richmond “Sausage & Chip” –
Delivering the technology for the Richmond Sausages & Chip campaign

What

Retail on-pack promotion for Richmond Sausages where consumers can buy packs of sausages and receive an Anti-Lost Chip (iBeacon).

Issue/Insight

When children loose their favourite toy it can be upsetting for them and cause havoc for parents. With Richmond, parents can receive a Chip to put on their child’s favourite teddy so it can always be found.

Approach

Working with Saatchi & Saatchi, Kerryfood’s lead advertising agency, our role was as their technology partner responsible for the technical delivery (casement design, firmware, software and sourcing) of the Chip Anti-Lost (iBeacon) devices along with the design and build of the tracking application on iOS and Android. The App was built customising our App Platform.

UX

  • Receive the Chip
  • Download the App
  • Pair the Chip with the App (Chip locked to the parent’s App)
  • Attach the Chip to the child’s favourite teddy
  • Locate the teddy via the range-finder, maps or sound the alarm

Metadata

Metadata: Technology, App, iBeacons, Anti-Lost, Finder, Innovation.