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Wooden Spoon –
A fresh approach to increase engagement and charity donations

Relationship

Digital Creative Agency.

Challenge

Design and build a responsive website that can act as the lead platform for all marketing communications and generate donations for the charity.

Idea

After auditing the web performance of the previous website, we set out a cleaner design that allowed the visual imagery to tell the Wooden Spoon story in a rich and engaging way. The site was built to integrate e-commerce, social media feeds, and of great importance, online donations. The CMS controlled site included a number of core page templates allowing Wooden Spoon the freedom to manage and control all content requirements. As part of our role we delivered a digital strategy to drive quality traffic to the website to convert into donations.

Results

Launched in April 2016. Initial results / analytics demonstrate improved engagement.

Metadata

Metadata: Digital Strategy, Responsive Website, eCommerce.