We have developed a “digital dealership” strategy to join the dots and connect the buyer journey to optimise the experience and effectiveness of the digital dealership.
Car buyers spend 2.7 months researching online. 95% of millennials research mostly online and 75% of car buyers did their research online. So huge opportunity to funnel buyers from web research phase to the dealership and (most importantly) capture the data and insights derived from search and browsing behaviour to understand preferences and motivations to purchase to aid the dealer sales process.
Metadata: Strategy, Digital Retail, Digital Transformation, Joined Up Path To Purchase, Innovation.