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Thomson Reuters –
Gamification to drive lead generation

Relationship

Digital Creative Agency.

Challenge

Develop a platform that acts as an engaging content tool, which positions Thomson Reuters as the expert in legal solutions.

Idea

We developed a responsive quiz engine that we set out with a number of film-based questions linked to Law. The quiz engine was CMS controlled with a number of questions set to varying formats including questions that supported video, imagery and multiple choice questions. Activated via LinkedIn posts, targeted LinkedIn advertising and email, the objectives of the activity was to engage the legal target audience and generate a lead gen database for further marketing/sales activity.

Results

The work delivered above pre-determined KPI’s, with average engagement rates over 03:30mins.

Metadata

Metadata: Gamification, Lead Gen, Website, Quiz Engine, Social Marketing, LinkedIn.