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Thomson Reuters –
Gamification to drive lead generation


Digital Creative Agency.


Develop a platform that acts as an engaging content tool, which positions Thomson Reuters as the expert in legal solutions.


We developed a responsive quiz engine that we set out with a number of film-based questions linked to Law. The quiz engine was CMS controlled with a number of questions set to varying formats including questions that supported video, imagery and multiple choice questions. Activated via LinkedIn posts, targeted LinkedIn advertising and email, the objectives of the activity was to engage the legal target audience and generate a lead gen database for further marketing/sales activity.


The work delivered above pre-determined KPI’s, with average engagement rates over 03:30mins.


Metadata: Gamification, Lead Gen, Website, Quiz Engine, Social Marketing, LinkedIn.