Amigo Logo

Citywire & BNY Mellon –
Live Event Data Adfeature

Relationship

Digital Creative Agency

Challenge

Develop a highly engaging and innovative activation of Citywire’s Montreaux event sponsored by BNY Mellon, harnessing the Expert panel’s insights and opinions.

Idea

Creation of a live polling interface used at the event to capture the Expert’s opinions and insights into various topical events and the impact on the financial markets, visualised live on the Citywire digital platform. We did this by creating a polling app, with CMS, that was used as an interface to capture the responses of the Expert panels within the various workshops at the event that were then dynamically fed into an infographic published within a BNY Mellon sponsored content feature. The activity has two bursts: 1) live event opinion and insights + 2) post event editorial wrap up.

Results

Set to go live in May.

Metadata

Website, Responsive Design, Advertising, Content Marketing, SEO.