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Financial Times –
Fitted

Relationship

Digital Creative Agency

Challenge

With ¾ of the FT audience considering it beneficial to have content from respected brands on FT.com, we were asked to develop an engaging and immersive platform for fashion brands to drive product familiarity and push the FT audience to purchase.

Idea

FT Fitted. A responsive web experience offering a 360-degree fashion experience offered to 5 brands across 2 differing looks. This interactive experience provided an environment where readers fully immerse themselves in the brand’s look, and allowed them to further their knowledge on the brand page and understand how to make a purchase.

Metadata

Website, Responsive Design, Advertising, Content Marketing.