Our sweet spot is where insights, creativity and technology overlap.


The digital-first creative agency

We help brands gain advantage from change.

Opportunity isn’t always found in the distant future. A difference can be made here and now.

It could be exploring new channels, improved web functionality, or launching a new product. It could be responding to global change or it could be modernising your marketing model to flip to direct to consumer.

Whether it’s a tweak to current strategy or some creative thinking about a problem that’s being faced right now, we can help brands stay relevant with their audiences.

Change is everywhere. Change is everything. And brands should be constantly doing it. We help brands create or capitalise on change.

We’ve been around since 2012. We are ranked as one of the fastest growing agencies in the Drum Top 100 Independent Agencies.


What is digital-first?

To be human is to be digital. Consumers are so digital-first that they don’t even think about digital. It’s just life. We work with brands to create experiences that customers will love. That’s what it means to be digital-first.

Our philosophy

Relationships matter

We believe that in a world of fleeting moments of interaction, where scrolling, searching and scanning is omnipotent, it’s easy to forget about the most important thing of all. Above all, relationships matter. This isn’t just lip service for us. It’s the very foundation of our identity. Amigo = friend. Friends take the time to understand one-another and go the extra mile.

Collaboration, trust and care are the values that drive us.


The Team

As our name implies, we are business that places people and relationships at the heart of everything we do. We nurture best in class talent to deliver a flexible, agile, cost effective and high-quality service offering.

Our leadership team are particularly hands-on. We believe that success is intrinsically linked to delivering quality, experience and results to our Clients.

Mat Kiddie



Paul Harrison

Executive Creative Director


Peter Thompson



Kohlben Vodden

Chief Strategy Officer


Richard Plunkett

Head of Project management

Danielle Cabral

Senior Account Director

Vera Balamatsi

Senior Account Manager

Alex Bishop

Account Manager

Isabel Fonte

Senior Account Executive

SJ Davies

New Business

Jake Knowles

Lead Front End developer

Alex Hughes

Lead Back End developer

Roger Vucevic

Lead Front End developer

James Clarke

Full stack developer

Nick Withersby

Creative Director

Ryan Robinson


Adam Pinder


Lucy Fuller


Stephen Ajayi