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How We Work

Hitting the sweet spot

The relationship between strategy, creative + technology is key to digital success. Without the right strategy, insights and planning the risk is weakness or wastage. Without a big idea it’s just wallpaper. And without an appreciation of technology you can’t truly get the most out of the medium. Our team of specialists work together to ensure we hit the sweet spot by blending these disciplines so the output and results can be the best they can be.

Workflow stages

We combine the nimble and innovative can do approach of a small & agile agency within a big agency infrastructure and feel. We are based in an office alongside some of the McCann network’s biggest agencies and have the ability to tap into all the benefits of a large agency without passing on the costs.

We operate with a comparatively lower overhead recovery model allowing us to competitively set our rates whilst delivering a dedicated and personable service.

As well as creative and strategy, we have focused on developing technology products that enable our Clients to constantly launch new innovations into the market quickly and cost effectively.

Discovery

  • Set Objectives / KPI
  • Insights & research
  • Strategy & planning
  • Channel selection & techniques

Creation

  • Ideation (big idea)
  • Creative & design
  • Asset production

Implementation

  • Development
  • Deployment
  • Management
  • Maintenance
  • Extension / refresh

Evaluation

  • Monitor
  • Reporting vs KPI’s
  • Analysis
  • Optimisation
  • Test, learn & improve