Brand Awareness Campaign 

Following our rebrand for gaming tech pioneers Fincore, our next challenge was channel the spirit of Find it Within into a bold brand awareness campaign. It was time to show the world what this brand, and its people, were really made of. 

To bring their rebellious integrity to life, we needed an idea that hit as hard as their work. One that could challenge an industry full of chaos and codewashing, while inviting others to do better. 

THE CONCEPT 

Introducing “Break Clean.” 

A sharp, fearless call to action, to call out the noise, the legacy tech lies, the brittle stacks and fragile fixes, and join those using a cleaner, stronger way forward.  

But a concept like this can only work if there is proof behind the message, otherwise it’s just talk. Luckily, Fincore have stats in abundance: Their jurisdictions, where they operate, their customer retention rate is all impressive across their 25+ years in their industry.   

It makes having a combative message worth it.  

THE RESULT 

We worked hand in hand with their internal team to create a fully flexible campaign toolkit, built to scale across digital, social, and events. Every line, visual, and motion piece carried the same challenger energy: confident, clear, and impossible to ignore. 

The result? 
A campaign that captures the dual spirit of Fincore, precision and rebellion, and turns Find it Within into a rallying cry for the whole industry. 

If you missed the rebrand story, read it https://www.amigopartnership.com/case-studies/fincore