25 years ago,  LiveScore were one of the first real-time sports updates and results companies. But an influx of competitors left the category crowded.

Services

Brand Strategy

Visual Identity

Tone of Voice

Consultancy

Industry

Sport

Year

2022

livescore image

Intelligence

A brand for the fans

We identified that a consumer-first strategy was required to put fans at the heart of the brand proposition development and shift user perception: FROM FUNCTION, TO FANDOM. This would deliver a competitive advantage to future proof the brand, attracting and retaining fans. We started harnessing rich data and insights gathered through a 6-month research phase which we distilled into a single brand framework.

Progress

A shift in momentum

With the brand in place, we created a new LiveScore kit. A logo, electric colour palette and new visual identity. The "Momentum Shift" design device was born. 11 energy packed, reactive lines, twinned with bold typography, and a voice of the fan, passionate tone, the new ID celebrates the game changing moments that get us out of our seats. Critically, the brand ID is easy-to-use for LiveScore’s internal marketing, creative, design and content teams.

Results

A big win for LiveScore

March YoY - All platforms, All geos

Total users are up +2.3m (+8.0%)

Retained users up +1.4m (+9.3%).​​

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