Measurement & Optimisation
Across our entire process we are constantly measuring and optimising the performance. Whether that’s data inputs in the Think, or AI testing of assets, Evidence Based Creativity runs on data and facts. The Measure phase is all about ensuring that whatever it is we have created for you, works. Delivering results can only be achieved when you measure and monitor.
Our services include...
- Campaign effectiveness / measurement
- Brand measurement
- Sentiment analysis / measurement
- Conversion rate optimisation (CRO)
- Digital marketing performance optimisation
- Technical optimisation
- Bespoke research surveys and benchmarking (audience or stakeholder)