EQ care. Like really care about their clients.
A more human, softer, brand was needed. A brand that was rooted in a real understanding of their customers and their perfect potential audience. Our starting point was defining EQ’s audience persona’s to inform brand messaging, outbound advertising and content creative and website UX/UI.
Put your money where your ethics are
Unlike their competitors, EQ pride themselves on really getting to know their customers. Inspired get that message across our messaging platform, “Finance on a first name basis” set EQ apart from their faceless and austere competitors.
The only thing more important than their customers, is a dedication to ethical and sustainable investing. EQ is a B-Corp Certified, EQ Investors – investments with positive impact the website we built had to be as light, sustainable and environmentally friendly as possible. Using best-practice digital sustainability techniques to minimise CO2 output, we delivered a truly human and sustainable experience across the EQ digital ecosystem.
Huge thank yous
Mark, Ben and team