Harnessing our Evidence Based Creativity process of UX best practice, neuroscience principles and behavioural economics we delivered an enhanced global brand website for Lakestar. By b entrepreneurs that Lakestar back into the site, we were able to create a deeper connection to their most important audience – other entrepreneurs.
A powerful, custom-built CMS underpins the site and gives the Lakestar team the power to update the site as they need to.
By more clearly articulating their story, with the purpose to build deeper levels of trust and demonstrate their expertise, we were able to position Lakestar to create deeper relationships with entrepreneurs seeking funding.
Thanks to the entire Lakestar team. Special shout out to Will and Thomas.