The difference
Rigour we had long before AI was fashionable.
Most agencies bolted AI onto a creative process. We built our intelligence discipline first, then made it AI-native. That order matters. It separates plausible-sounding intelligence from defensible, evidence-led intelligence. No hallucinations. No unverified synthetic outputs. Every claim traceable. Every recommendation grounded in data and validated by specialists.
£2K–£5K vs £20K–£120K
The Amigo AI-Native model vs what consultancies charge for this depth
Hours
What it takes us, not weeks
100%
Outputs specialist-validated
0
Unverified synthetic claims
How EBC powered by our proprietary AI works
Four layers. One defensible output.
01
Deep data
Best-in-class global datasets (GWI, Kantar, Brandwatch, IBIS World, SEMrush) unified with your own first-party data in a secure, partitioned environment.
02
Machine learning
Proprietary ML models, including Bayesian MMM and a Neo4j knowledge graph, purpose-trained for marketing intelligence rather than generic text generation.
03
Best-in-class frameworks
The strategic frameworks the best consultancies rely on (JTBD, Ehrenberg-Bass, Binet & Field, Byron Sharp, BCG Demand-Space, etc) applied consistently, every time.
04
Specialist validation
A human-in-the-loop checkpoint where expert practitioners validate strategic direction and brand compliance. The quality guarantee a pure-AI tool cannot offer.
What's under the hood
Depth no AI-only tool can match.
Audience and market data
Industry leading data harnessed dynamically based on Mission requirements, such as GWI, Simularweb, Mintel, IBIS World, Google Trends, Meta Trends, etc.
Social and search
Industry leading data harnessed dynamically based on Mission requirements, such as Simularweb, Meta, TikTok, Google, LinkedIn, etc.
Modelling
Bayesian MMM, NBD-Dirichlet, LTV models, etc.
Knowledge graph
Neo4j framework taxonomy, Pinecone vector DB, etc.
Strategic frameworks
Industry leading strategic frameworks such as JTBD, Byron Sharp, Binet & Field, Ehrenberg-Bass, IPA, etc.
Your first-party data
Training sets based on your data such as transactional, historic campaign, CRM, brand tracking, performance, audience and insights, etc. Stored securely in a partitioned environment to prevent data leakage to foundational model. Enterprise grade AES-256 secured, ISO, SOC 2, GDPR and EU AI Act compliant.
One core, two ways in
The same intelligence powers a single task-based Mission or a full end-to-end augmented services delivery.
Whether you self-serve a single AI Product or hand us an end-to-end brief, the rigour underneath is identical. That's what it means to be AI Native rather than AI-assisted.