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Work

Making progress possiblefor our clients.

Every project combines specialist craft and expert delivery, accelerated by our AI Product stack. The outcome is speed and cost benefits that a traditional agency could not match.

The Football Pools
A refreshed identity for a British icon

Bringing an iconic 1970’s gaming institution into a modern era.

From repositioning through to a refreshed brand identity, messaging framework and design system to relaunch the Pools, leveraging its heritage to engage with a modern football audience.

Services
Brand Strategy, Positioning, Visual Identity, Messaging Framework, Campaign
Industry
Gaming
Year
2023
Creating a brand to unify an industry

Creating unity across a multi-business, global corporate.

A full rebrand for Aduna to deliver a clear positioning and proposition that unifies all operating telecoms businesses, coming together to unify network capabilities and technological innovation.

Services
Brand Strategy, Positioning, Visual Identity, Messaging Framework
Industry
Telecoms
Year
2024
Aduna Global
Rolls-Royce
Digital transformation for a global powerhouse

Modernising flight operations through innovation.

Helping Rolls-Royce shift from traditional manufacturer to an innovation, data and technology business. We created an app-based digital platform: a highly engaging, pilot-centric resource hub modernising communications from engine manufacture through to aircraft and pilot operators.

Services
Strategy, R&D, UX/UI, Technology
Industry
Aviation
Year
2014 to now
Fast-turnaround broadcast production

Harnessing AI to accelerate creative delivery and TVC production.

A suite of broadcast idents for VirginBET, creative for TNT Sports. Ultra fast-turnaround driven by end-to-end AI creative development and production, delivered to broadcast standard and made to land in the world of live sport.

Services
Concept, Creative Direction, Production
Industry
Betting
Year
2024
VirginBET
Basware
A global design system delivered in weeks

A sharper identity and a creative system built for global scale.

Accelerating Basware’s brand into a modern era, with a clearer message, a refreshed identity and a scalable creative system that lets a global team produce on-brand work at speed.

Services
Brand Strategy, Visual Identity, TOV, Consultancy, Campaign
Industry
Fintech / Procurement
Year
2023
A bold new brand

A new proposition that turned market positioning into genuine competitive advantage.

“Engineering integrity, fuelling growth.” A bold new brand proposition repositioned Fincore in a crowded category, built on evidence, expressed through a sharp new identity and tone of voice, and rolled into campaign.

Services
Brand Strategy, Positioning, Visual Identity, TOV, Campaign
Industry
Financial Services
Year
2024
Fincore
Beyond ONE
A brand built for positive disruption

A challenger telecoms brand from Virgin Mobile, live across the Middle East & Africa at market speed.

Disrupting telecoms across MEA with a brand engineered for velocity: full strategy, identity, tone of voice, social and a built-and-shipped web presence, delivered end to end.

Services
Brand Strategy, Visual Identity, TOV, Consultancy, Web Design & Build, Social
Industry
Telecoms
Region
Middle East & Africa
From function to fandom

Reconnecting fans through a reimagined brand proposition.

Twenty-five years on, an influx of competitors had crowded the category. Six months of research and data, synthesised into a single brand framework, puts fans at the heart of the proposition. The result: the “Momentum Shift” identity, eleven energy-packed reactive lines and a passionate voice of the fans.

Services
Brand Strategy, Visual Identity, TOV, Consultancy, Campaign
Industry
Sport
Year
2022
+2.3m
Total users, +8% YoY
+1.4m
Retained users, +9.3% YoY
LiveScore
Why clients choose Amigo
“They gave us the strategic depth of a top consultancy and the delivery speed of an in-house team, at a fraction of what either would cost.”
Steve Talbot · COO, The Football Pools